I love food. Not just for eating. But in every essence of its being.
The chemistry, the biology, the effect on health and human physiology. Food architecture and how it affects nutrient release. Gut microbiota. And dietary fibre. Flatulence and stools. You can tell a lot about health status by what comes out the other end.
The road to choosing a particular edible. Food pleasure and endorphin release. Learned habits vs. a food supply that impacts on food behaviour. Food anthropology and culture. Important aspects that have led us to where we currently are. Important aspects that can predict where we will be in the future. As an individual. As a family. As a community. As a nation.
A story-teller, design-led thinker, question asker, consumer insights to innovation believer, a people-watcher.